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Writer's pictureDiana Joy Zipagan

Best Practices in Hospitality and Tourism Marketing and Management: A Quality of Life Perspective

“Best Practices in Hospitality and Tourism Marketing and Management: A Quality of Life Perspective” is a comprehensive volume that delves into the intersection of tourism, quality of life, and management. Here are the key points about this book:

  1. Focus: The book explores how tourism impacts both residents’ and tourists’ quality of life. It analyzes the positive effects of tourism on residents and how this, in turn, influences tourists’ experiences in the destinations they visit.

  2. Theoretical and Empirical Contributions: The book provides significant theoretical insights and empirical research related to quality of life in the hospitality and tourism industry. Researchers from around the world contribute to shedding light on this critical research area.

  3. Case Studies: The book includes case studies that illustrate real-world examples of how tourism practices affect quality of life. These cases offer practical insights for professionals working in tourism marketing and management.

  4. Holistic Approach: By emphasizing the relationship between tourism and quality of life for both residents and tourists, the book highlights the importance of sustainable practices and community well-being.

In summary, this volume serves as a valuable reference for researchers, students, and industry professionals seeking to understand the multifaceted impact of tourism on quality of life. It underscores the need for responsible and mindful tourism practices that enhance overall well-being.



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